Speaking and the writing process have some common principles, both applications of rhetoric.  This chapter parallels the chapter on Writing Stages.   As the writer does, so the speaker moves through several stages, occasionally moving backward. The stages are warm-up exercises, invention and organization, and style are quite similar in both writing and speech preparation.  The writing stages first draft, revising, rewriting, and proofreading have parallels in speech in drafting a speech, preparing an outline, and practicing for delivery.

The flowchart to the left shows the stages of speech construction which correspond to the information competencies you have studied in the earlier sections.

A common assignment, the research oral report, will be used to illustrate the information competencies in the rest of this chapter.

Invention is the part of speaking that most overlaps with research. You critically evaluate your information and decide what you can use. Among the things you consider is what your purpose is, the truth of the subject matter as you have found it, the expectations and needs of your audience, and the demands of the assignment (e.g., how long must the speech be, whether the speech is to be based on research or on your own thinking, etc.). As you take different courses in the university, you will learn that each discipline (Chemistry, English, History, Business, etc.) has some expectations you will need to meet as well.

Thesis. Aristotle said that a speech has basically two parts: you state a thesis and then you prove it. In general, this corresponds to what you must do in this stage of speaking. You must synthesize a thesis. A thesis is a declarative sentence that states the central idea and purpose of your speech. It digests the entire speech into one sentence, and it is far more than "My speech is about drugs." Gary Cronkhite likes to say that the word thesis is an acronym for "THE Speech In a Sentence." In a speech on drugs, your thesis might be:

This thesis states a persuasive objective and suggests that the topics to follow in the speech will detail three elements of a drug abuse program. The reader is forewarned that the speech is persuasive and will expect the speech to make clear how the education, research, and treatment elements (in that order) will help alleviate the damage to our communities caused by drug abuse.  A thesis statement is a contract between the writer and the reader. 

Apportionment has to do with how much emphasis do you give to the various pieces of information in your speech. If you write a ten-minute speech on how to solve the drug problem, what happens if you use nine pages to present the problem? That would leave you with only one page to present the solution and argue for why it should be adopted.

There is a limit to every speaking task, so you can’t write about everything. This means you have to make choices. You may find information in a great book on allusions to drugs in rock ‘n’ roll music, but you might not have time in the speech to use it. Again, your thesis is terribly important because it is the standard you use in selecting the material for the speech.

Having decided what information you are going to include in your speech, your next step in speech prepatation is carefully planning the organization of this material. What goes where and why? There are many ways to organize a speech, varying with a virtually unlimited number of purposes for speaking, different audiences, and so forth. The "perfect organization" should grow out of the subject matter, out of what you want to accomplish, out of the nature of your audience and the occasion.

Academic speaking often employs an organizational pattern that has been used for over 2000 years. After you’ve read about this pattern below, check it out for yourself. Browse the periodical section of the library, checking out professional journals in a wide range of academic subject areas, from Nursing to Business to History to Literary Criticism to Physics to Psychology to Foreign Languages and every other field. You will find that most of the articles in these journals conform to this traditional pattern. As a side note, it was the pattern Marcus Tullius Cicero recommended as a general form for forensic speeches in court, but it serves political and scientific purposes very well. Note that there are Latin names for the parts of the speech; I use these as a device to help you learn the concepts. All students have learned that speeches have introductions, bodies, and conclusions over and over in their education, but strangely their speaking frequently does not have sound organization. You will note how the Latin words are very close to the English we use today--that should tell you something important, actually.

I am going to lead you through the parts of the speech. Each part serves an important function for the reader and deserves to have your attention. Note that "the introduction" of a speech is actually three parts, each of which has a function in capturing the reader’s attention and presenting the essential argument. The confirmatio is the "body" of the speech, and of course, it would be the longest part of the speech.

• Exordium: The opening paragraph(s) secure attention and interest. You can effectively begin with some provocative sentences about the seriousness of the problem the speech addresses. You might begin by listing several striking facts. People often use a good story, anecdote, or joke to start a speech.
  
• Narratio: The next section gives needed background on topic (what do readers need to understand to appreciate your point?) If your speech is on drug abuse in Fresno, you might have a background section showing how serious the problem is on a national basis, leading to why it is of particular concern to people living in Fresno.
  
• Partitio: The partitio states the thesis of the speech and previews the major sections of the speech to follow. There are of course many places where such an "explicit" presentation of the thesis might be inappropriate, but you will find that it is indeed an expectation of most professors, not to mention editors of professional and academic journals. The partitio itself has two functions:

• Conclusio. The conclusion summarizes the speech and points to the significance of the message. Again, academic speeches have an explicit summary of the thesis and main points of the speech, sometimes a virtual restatement of the partitio presented in the introduction. The speech is closed by connecting the thesis back to the larger context, reminding the reader of how the subject affects his/her lives, maybe a reference to a story used to begin the speech, or a fitting closing quotation. You want to leave your reader wanting to know more, do something, or thinking about the implications of the speech.

Another organizational feature you need to plan for is transitions between the parts of the speech and the various ideas. A few things to keep in mind:

• Throughout speech, thesis should be abundantly clear.
• Relate each main idea to thesis and to other ideas.
• Use transitional words (therefore, however, first, etc.)

Speakers use a great many devices at this stage to plan their organization. You need to develop a method that works for you. While some people actually speak successfully without any form of written plan, you will find preparing a written plan is very helpful. One of the most common and useful devices for preparing a written plan is an outline. Outlines are so useful, in fact, that virtually all word processing programs have an outline function built-in. An outline enables you to keep track of each of the points you intend to include and to see the relationships among the points.

In Microsoft Word, you simply select Outline from the View command menu at the top of the screen. Having created an outline plan for your work, you switch from the outline mode to View / Page Layout and begin writing the text of your speech with each idea in the planning process. When you print your finished work, the outline itself does not print. Another neat feature to keep in mind if you do it this way is that you can export your outline into PowerPoint to prepare visuals for a class report.

It seems to me that most university students already the mechanics of putting together an outline, so I won't say much about it here. There are some standard rules: use a consistent set of symbols [for example: I, A, 1, a, (1), and (a)]; show the logical relationship of the points through indentation and the symbols; and put only one point for each symbol. The two types of outlines are topic outlines and sentence outlines. Over the years of looking at thousands of student outlines, it seems to me that sentence outlines are the most useful because you end up with a clearer idea of what you want to say. While outlines are not routinely submitted with university speeches to professors, they are nevertheless an important tool.

One thing I don't like about outlines: Most chapters in textbooks on making outlines are restricted to the "body" of the papers or speeches, but your goal in planning at this point in the process is to plan for the whole speech, including the "introduction" and the "conclusion." For this reason, I often recommend to my students that they build the outline using the organization concepts above: exordium, narratio, partitio, etc. If you address each of these parts well, you will fulfill important functions necessary if your speaking is to clearly communicate to your reader and audience. There are many approaches to organizing our communication messages and different kinds of speaking have different conventions and norms. You would not expect an explicit partitio section in a novel or magazine article. Most speaking across the many disciplines in a university, however, have a clear expectation for organization that follows Cicero's six categories very closely.

Style in speaking is putting the ideas into words--what you actually put on the speech. In the speech process, you give some thought to the language before to be used, from the individual words selected, through sentences, through larger units expressing main ideas and supporting material, and even through the whole speech. Your language must be clear, appropriate, and impressive.

Clarity is achieved by using the right words in the right way. Your choice of words must convey the ideas clearly so that the reader is not mislead or confused. A dictionary is helpful to give you correct spelling and to give you an idea of the common meaning a word or phrase will probably carry with it, but understand that words have special or technical meanings that often do not find their way into dictionaries. As you study an academic subject area in several courses, your vocabulary will grow and your understanding of the technical meanings of words will grow as well. Words convey attitudes toward the ideas and concepts as well as the denotative meanings, so you should be alert to the emotions, which might be triggered in your reader by the words you select. As you begin your relationship with the university, would you rather be thought of as a student or as a customer?

Your sentences need to be well constructed. Aristotle wrote that to have good style, you had to know Greek well. By that he meant people couldn't communicate unless they can use the language competently. The reason teachers spend so much time on grammar isn't to arbitrarily make people learn rules; rather, teachers know that sentence problems get in the way of the clarity of the communication. As a university student, you should pay close attention to the kinds of mistakes you make in your speaking, make a list of them, and use this list as a checklist in preparing and practicing your speaking.

The sentence problems discussed in the Writing Stages chapter may also make your speaking less effective, although the oral conventions are somewhat different from those for writing.  Your goal is to clearly communicate your ideas and these oral sentence errors can get in the way of this clarity:

• Sentence fragments.
  
• Run-on sentences.

You will find yourself speaking sentences that have one or more of these common errors. Over time, many of these problems will correct themselves as you do a lot of listening, talking, reading, and writing in the normal activities of being a university student. If you are alert of these errors and consider them in your speech preparation, you can improve the quality of your speaking a great deal.

Paragraphs are the basic building blocks of virtually any writing and have a parallel in oral speech. Each of your main points in a speech is developed similarly to a paragraph.  Earlier I discussed the importance of a thesis as a central idea governing everything in a speech. In speaking, there is a central idea each "oral paragraph" is said to convey.

I've always thought of paragraphs as mini-speeches with an introduction, body, and conclusions. In general, the form is

Each main point and its development has to relate in a clear way to the thesis in your speech, and each sentence has to relate to the topic sentence of its main point.

As with writing, there are guidelines for these "oral paragraphs," but it fundamentally is a creative act. As a writer, you are adapting your ideas to yourself, to your reader, to the subject matter, and to the type of speaking you are doing. Here are a few guidelines:

• There are no exact rules for how long an "oral paragraph" should be. Some good paragraphs may be as short as one word, but rarely. As a rule of thumb, paragraphs are usually built with five to eight sentences, not often longer than 10 or 12.
  
• The topic sentence is much like a thesis sentence in a speech--in a declarative sentence, the central idea of the oral paragraph is captured and the order of developmental ideas is previewed. A topic sentence is usually at the beginning of a paragraph, but may occasionally be at the end of the paragraph.
  
• The developmental sentences should follow a pattern that is a good fit for the central idea and the content. Some useful patterns include chronological, topical, spatial, comparison and contrast, definition-example, enumeration, cause and effect, and problem-solution.

Appropriateness in style is another critical factor. Consider how powerful you are as a communicator. You can talk one way with your friends, another way at work, another way at church, and another at school--your experiences in life have already taught you the need to adapt how you say something to the people you're talked with and to the occasion.

University speaking requires the same adaptation. Again, the basic principles have been known for thousands of years. Aristotle taught that we must adapt our communications to ourselves as writers or speakers, to our audience, to our subject matter, and to the occasion of the communication. Simply, we achieve appropriateness in our use of language by using language that fits the occasion, the audience, the subject matter, and ourselves. In university speaking, obviously, the occasions have more formality than in casual talk with friends. In the classroom communication and in our speaking and writing, we strive for excellence and proficiency. In terms of occasion, we wouldn't expect to find casual slang used. In terms of the audience, our language should reflect a certain degree of competence and knowledge in our readers. In terms of subject matter, our language should be technically correct, consistent with the tone and style of the academic and professional writing and speech, and sincere. Finally, in terms of ourselves, it is proper to reveal your personality in the style, even to use the word "I" to refer to yourself.

Impressiveness in style is what makes your language memorable. How to achieve impressiveness is difficult to say in a few words. Your language, again and again, should be a good fit for what you have to say, to whom you are saying it, the nature of the speaking you are doing, and to the image you wish to create for yourself. A simple, straight-forward style is generally recommended for academic speaking: if you say what you have to say clearly, the interest and value of your ideas will stand plainly for all to see.

Having carefully planned the organization of the speech, your next task is to write the first draft. Here, of course, a computer is a wonderful asset! Follow your plan. It is a good idea to write in the format you will need to use when you prepare the final copy to be turned in.

It might be observed here that if you have not managed your time well, you will probably be rushed by the assignment's deadline when it is at hand, so much so that you will not have time to revise the first draft. I have had honest discussions with many students about poorly prepared speeches with lots of errors. "Didn't you practice your speech?" I've asked. And the answer is, "No, I didn't have time. I was late for class and had to turn it in." The lesson, again, is to prepare a plan for doing the research and speaking, giving yourself scheduled deadlines for completing each major stage in preparing and practicing a speech.